Off the Record
A social learning night over drinks, stories, and honest conversations — built on a simple philosophy: Learning Over Drinks.
The idea
Insights over a cold drink.
What if you could grab game-changing insights while holding a cold drink at a bar in Davao? Off the Record: Bar Talks throws out boring, stiff seminars and replaces them with a high-energy bar vibe.
Two speakers from completely different worlds, talks + drinks + people — bringing everyone together to chill, meet, and talk about life, career, and everything in between.
What we delivered
- Logo
- Social Media Posts
- Visual Identity
The creative
A bar-born identity, carried end to end.
A moody, intimate visual system carried across three fronts — the initial brand identity, the event night itself, and the social designs that filled the seats.
The creative · 01
Brand Identity
A moody and intimate event identity inspired by conversations, storytelling, and behind-the-scenes insights. The visual direction uses warm tones, textured imagery, bold typography, and a cinematic atmosphere to create a premium yet personal feel.
The creative · 02
Campaigns & Events
The event visuals were designed to support a relaxed but insightful gathering experience. From venue atmosphere to event documentation, the campaign created a consistent visual mood that matched the event's focus on meaningful talks and networking.
The creative · 03
Social & Marketing Design
A social rollout that set the tone before the night — speaker reveals, the full lineup, and the program flow, all carrying the moody bar identity onto the feed to spark curiosity and fill the seats.
Next project
Social media
Good drinks, better company, off-the-record conversations.
The campaign lived where the conversation did — a shareable system of announcements, speaker reveals, and recaps that kept the community buzzing before and after the night.
Facebook